Football's money, all the way down.
Independent reporting on the accounts, owners, stadiums, and promotion economics of English football below the Premier League.
This week
3 Articles · Digest sent MondayNike's First Football Shirt Sponsorship: The £3m Test for London City Lionesses
Seven weeks after Nike took the main sponsorship position on a football shirt for the first time, the financial significance of its London City Lionesses agreement deserves closer examination. The reported annual value exceeds three times the club's previous turnover. But its accounts show why even a record sponsorship is only one step towards reducing Michele Kang's financial commitment.
Farnham Town's Reported £5m Takeover: What Would Peter Crouch and Joe Cole Have Been Buying?
A consortium reportedly involving Peter Crouch and Joe Cole is said to have come close to a £5m deal for Farnham Town before talks collapsed. The club's filed documents, which run to 31 May 2025, describe a business with £400,000 of disclosed turnover, net liabilities of £112,268 and no share capital to sell.
Lincoln City's American Backer: How Former Padres Owner Ron Fowler Is Funding the Championship Newcomers
Lincoln City's 4–1 victory over Burnley on Saturday was more than a first home win of the Championship season. It offered another indication that a club returning to the second tier after 65 years may be better equipped for the challenge than its resources initially suggested. Behind that progress is an American investor with considerable experience of professional sport: Ron Fowler, the former controlling owner of Major League Baseball's San Diego Padres, who now holds 62.22% of Lincoln City Holdings.
The football pyramid
Guides
2 Guides · All guides →How to Read Your Club's Accounts: A Fan's Guide
Turnover, EBITDA, creditors, going concern. A fan's guide to your club's published accounts — what the numbers mean, and what they leave out.
The English Football Pyramid Explained
Every tier from the Premier League to tier 10 — the leagues, how promotion works, where the regulator stops, and what clubs at each level actually earn.
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